Adventure, Outdoors, and My Sidekick Coco
A bit about me—I’m an outdoor enthusiast who enjoys tennis, pickleball, cycling, snow skiing, and working in the yard. I’m drawn to both the beach and the mountains, which is why I split my time between Colorado, Florida, and Dallas, Texas. I’m always up for dining al fresco with friends, no matter the weather.
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I also have a 5-year-old mixed breed dog named Coco, who keeps me on my toes. She’s social and loves to let me know when her neighborhood friends are out and about.
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Work Experience
January 2024 - April 2025
June 2015 - December 2023
June 2004 - December 2014
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Directed creative teams and led strategic initiatives for top-tier accounts, enhancing brand visibility for Bread Financial, Patrón and Grey Goose.
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Directed creative teams for top-tier accounts — Patrón, Gray Goose, Sazerac, FNBO, USAA, Wells Fargo and TruGreen
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Helped launch Bread Financial, driving project management and creative direction for impactful results
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Developed Dieste Hispanic direct response department, positioning it as a market leader within three years
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Led successful direct mail campaigns for AT&T, surpassing general market ROI
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Successfully launched ORGULLOSA, the largest Proctor & Gamble Hispanic platform, growing a following to more than 1,000,000 subscribers within a year
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Directed creative team for top-tier clients — AT&T, P&G (Duracell, Head & Shoulders, Orgullosa), Anthem BlueCross, Nationwide Insurance
Between the ocean's endless horizon and the mountain's timeless peaks, I find my peace in the balance of both.
